Our client is one of the leading manufacturers of Laser Targeting Systems used with CT Scanning and Radiation devices.  It's a solid robust design that Installation Technicians enjoy and customers depend on.  The main structure supporting the Targeting system utilized standard 8020 aluminum extrusions.  However, competitive designs looked better, and our client was starting to lose market share.

Develop a stylish product, yet maintain the repeatability and reliability of the Targeting System (+/- 0.5mm at a distance of 3 meters in a range of 70 cm).  Avoid or minimize tooling cost with volumes at approximately 20 per year.  Improve functionality and modularity to reduce inventories, and have the first models ready for a show in 2 months.

1. BIT 7 develops a clean modern design.
2. A custom aluminum extrusion provided the styling needed and the modularity between models.
3. The fully working unit was delivered for the show in two months.
4. The component suppliers were established and ready for production.

Client - "We are having very positive feedback from our OEM's, and the installation is easier due to the weight reduction."